Are you confused by all the different methods of advertising on the Internet? One of the best and also the easiest ways to advertise is the Lead Capture Page.

If you are new to Internet Marketing you are probably feeling overwhelmed by all the new jargon there is out there. Domain names, web hosts, auto responders to name but a few.And then of course there's the lead capture page.

So what is a lead capture page?

It's exactly what it says it is, it's a page that captures leads or to put it another way it's a web page that has somewhere on it that will allow people to enter their details so they can find out more about what you have to offer them.

If you have a product you want to sell or a program you would like people to join then you need a lead capture page. Why? Because it will build you a list of subscribers, and once you have that list you can email them whenever you want.

So how does it work?

Your visitors will see your lead capture page on which you will have a special offer or some free information or products for them. If they are interested they will sign up to receive more information about your business.

This is how you start to build your own personal list.

If you are running any business online you need your own list but it is especially important if you are in Internet or Affiliate Marketing.You have something you want to sell, you need customers, and you need customers that are interested in your particular product.

Building your own list is the best way to find these people. Once you have a list of potential customers you simply direct them to your own web site, thank you page, or even a download page.

After that first contact with them you can follow up whenever you have a new offer, product or simply more information for them. It really is the easiest and cheapest way to advertise. All you need is one simple web page with an opt in form on it where they simply put their name and email address (all good auto responders provide these). After that you simply advertise the Lead Capture page. If someone is interested in your product or program they will sign up to learn more. It is always best to let people know that they can unsubscribe at any time...no one likes spam.

So there you have it. A lead capture page is simply a way of advertising to build you a list of potential customers. And every business no matter how big or small always needs new customers.

Written by Carol Aston: Build your own Work at Home Business

The Most Effective Ways to Attract Traffic to your Website

If you are new to Internet Marketing or Affiliate Marketing you may be wondering why you aren't making any sales. The main reason is probably because you aren't getting enough traffic to your site.

By traffic I mean visitors and without those visitors you aren't going to make any sales at all. So how can you increase your traffic?

First of all you have to make sure you have chosen your keywords wisely and submitted your site to all the major search engines.

Once you have done that you can concentrate on getting more backlinks to your site. A backlink is a link to your website from another site. The best kind of backlink to have is one that has your keywords in the anchor text.

You can get backlinks by submitting your site to link directories, many of which are free, and by writing articles and submitting them to article directories. Another great way to get backlinks is by Social Networking. Be careful here and make sure you are allowed to submit your own site as some of them don't allow it.

You should also create a blog and post on it as often as possible, making sure you have a link of your main site on it and include your keywords in a signature link at the end of each post. Also comment on other peoples blog's and make sure you include a link to your site.

Another great way of getting traffic is by creating a lead capture page that offers something free like information or ebooks. Everyone likes something for free. This will also capture subscribers for you to any newsletter that you may have created in your autoresponder. Put this on your blog and again include a link to your site.

Forums are another great way of getting traffic to your site, make sure you read the forum rules carefully first, many of them will allow you to include a link to your website in your signature.

By doing all of the above you will be well on your way to getting a lot more traffic to your site. Which has got to be good for any business.

Written by Carol Aston: Build your own Work at Home Business

The Secrets of Article Marketing

What is Article Marketing? Writing articles and getting them published online is a great way to promote your business and your website. It will get you some great exposure and you will gain more and more visitors to your website as a result.

When you write an article the best thing to do is use the article body to share with the readers something you know quite a bit about.

People are always searching for information and even if you don't think you know as much as some people about a certain subject, there will be other things that you know a lot more about than the majority of people.

Article Marketing can be especially valuable if you want to promote your home business. You create a website to attract customers, by writing articles about the theme of your particular home business you will be driving more and more people who are interested in exactly what you are offering to your site.

This will help you to generate more sales from your website as more visitors equals more sales.

Don't expect everyone who visits to buy something though, after all you don't always buy every time you go looking around a clothing store do you? But if you like what you see you will more than likely return at a later date and purchase something.

After you have written the article itself, making sure you don't actually sell or promote anything in it, just provide interesting information about your chosen subject, you can then fill in the resource box. Remember to put your name and your website address in the resource box and then write a short description of you offer or business.

You can then invite the readers to visit your website, either at the 'above address' or you can include a link, preferably with your keywords in it. Article Marketing can be a great advantage to your business if you use it correctly. Think of it as a great, often free way of advertising, and let's face it all businesses need to advertise.

Written by Carol Aston: Build your own Work at Home Business